Target Audience

My Genre my group will be focusing on will Pop and this will will be targeted to teenagers between the ages of 14-18 as statistics on YouTube say up to 68% of people that watch pop videos range from 14-18 which is why that is why i want to base our target.
 The Gender will be mostly females but also males, education wise they will still be in school and some of the target audience will be at University, Their income will be good enough but still relies on their parents to give them money, any nationality will be good but the vast majority will be British. Our pop music audience will mostly listen to artists such as Justin Bieber and Nicki Minaj and Olly Murs, as you can see Pop music comes into one regardless what country it is from

Andrew Goodwin Theory

Goodwin theory states that there are 5 key aspects to a music video

. Through through (seeing what the lyrics mean in your head)
. The relationship between the song and of the visuals
. Narrative and performance of the song
. Technical aspect of a music video
. Star image(Protagonist), lots of camera shots making him or her the centre of attention

Star Image
 Start image is something that has always been important not only in music videos but also films TV shows,etc. However in terms of music videos it is extremely vital, an audience desires someone they can look up to and aspire to be like and the star image for many people fulfils this role for example Eamon Holmes. Meta narratives has an important part to play in all music video productions processes.

Narrative and Performance
Songs alone in Goodwins theory fail to us the complete narrative. Although we get the general gist of what is happening it limits our capability top understand. Goodwin explains in his theory that music videos should ignore common narratives, music videos should ignore common narratives, music videos should avoid complete repeat ability.
Narrative and Performance work coherently allowing the audience to watch the same video over and over and still find interest while watching it so the audience do not get bored. The artist who is acting as both the narrator and the participant helps raise the levels of authenticity, however the lip sync and other mimed actions remain at the heart of music videos. The audience have an urge and desire to believe that this is real

Technical Aspects Of The Music Video
 Technical aspects of a music video are extremely important and help the music video together through by using different camera techniques such as, movement different angles, mis-en-scene, editing, sound, editing etc.
Lighting and colour help the mood continue to set and stay constant without the music video. In order for a music video to intrigue and audience it needs to look authentic and professional all of the camera work helps this happen usually oblivious to the audience.

Relation Of Visuals To Song
In terms of music videos there are usually three ways they are portrayed. Music video creators could use a set of images to insinuate a specific meaning of lyrics and genre. This is one of the most common ways music videos are created, music videos like this are also referred to as repeatablility. The meanings and effects of music videos are constanly being manipulated and shown through the video which is usually drummed into our vision, Music videos like this are usually where the meaning of the song is completely ignored

Section Boyz Lock Arff

Setting- The setting is in south London as you can see in the video the camera goes past Croydon station so people can know where they are based and south east london is known to be a very dangerous and these people are proud to be from there so they are proud to show people where they are from so people will not come to their area because if they do they will be trouble as one of the lyrics in the video say "everyting lock arf" meaning something so bad will happen the police will be there in seconds.

Sound- The sound used in the Section Boys Video shoot was just a big bass melody to let the audience feel the full effect of the music so when they hear gunshots in the video it is to make the audience jump and feel terrified which is why its called trap music hence why they are using their hands to use gun signs to threaten their gang rivals

Costume- In the video mostly everyone is wearing black simply because that is why they are classified as a gang as most of them are covering their faces as they are criminals, when they are wearing black and the video was filmed in the night they mostly blend in so you cannot real tell who is who as some of the youths there are banned from being on music videos that involves gang violence.

Lighting- The lighting used in this scene was quite low and this was used because they could blend in with the night time and also bad things are known to happen in the night time so if they are talking about something getting locked off they mean something will happen, most off the costume the section boys are wearing are black so they are implying they are dangerous just like the night time. The picture was taking in the night time and he is dressed in all black and the lighting is very low key to highlight the darkness in what they are wearing

  However in this picture the same person above is dressed in normal everyday clothes and the lighting used in this snapshot is high key to highlight the drink in he`s hand and what he is wearing even though he is wearing is black it has hints off white signs in it and if someone is wearing black in the daytime no one will really be scared so you can see how the lighting affects the scenes

Representations- This track just shows how black youths are viewed as in society as dangerous and they are filling the stereotype of being dangerous and a threat to society, as in the lyrics they were saying a lot of gang related things matching what society say about them, while the girls in the video were shaking their bums filling out the representation that girls were "skets"


Camera angles- Camera angles such as over the top shots were made to get everybody who was involved in the video shoot also the over the top shot was used to make the location look like a good community as kids were playing while other girls were walking around calmly in the background, also close up shots were used and the camera zoomed in and out of some of the rappers that were there.

Editing

Michael Jackson Thriller Analysis

Setting/Location. I can see from the music video that it was set in the 90s due to the fact of what they both wore to the cinema and it the location was in a funeral this was used to make the audience feel the full impact and the fear that the girl was going through at that moment of seeing Michael Jackson change into a zombie. The country was in America as you can tell by their accents at the start of the video.

Camera angles- The camera angles used in the shooting of Thriller music video was shots such as close up shots and birds eye view so you can use the dancing of the zombies behind Michael, Medium shot was also used in the first scene and the dancing scenes

Sound- The sound used in the Thriller video was very good and involved the audience because in the opening scene when they are watching the film in the cinema you can hear when Michael Jackson is eating the popcorn loudly and you can hear the movie playing in the background also when the dancers were dancing you could hear when they slapped their hands on their thighs this also has a big impact on the audience.

Lighting- Low key lighting was used in the first and the rest of the scene in fact to show the shadow when the girl was running away from Michael Jackson not once in the video was high key lighting was used in the music video to show what kind of video it would be (Thriller)

Representation - The stereotypes used in this was directed mainly at the girl and how girls need men in their lives to feel protected as when the Change from Human to Zombie Happened she was very scared and needed the man to feel protected and she matched the stereotype they were trying to convey

Costume Michael Jackson was wearing a red jacket and red trousers and hes famous black shoes and white socks to keep hes tradition however the costume he was wearing was significant as when he wore red it could show danger and also he could also make him stand out from all the other characters in the scene even in the dark

editing - The scenes were quite slow paced until Michael Jackson changed into a werewolf and then everything just went fast paced even when they were walking and when they were dancing also when the scene change was very quick nothing to fancy to kill or spoil the mood just a basic scene change

Representation (Stormzy)

This is one of Stormzy`s first ever videos, I have decided to look at him as an artist and how he has been represented as a British Grime artist.

Background -
Michael Omari is better known by his stage name Stormzy, is an English grime and hip-hop artist. He won Best Grime Act at the 2014 and 2015 MOBO Awards and was named as an artist to look out for in the BBC's influential Sound of 2015 list. His most successful song to date is the BPI gold-selling "Shut Up", initially released as a freestyle to YouTube and later reaching number eight on the UK Singles Chart after a campaign for it to reach Christmas number one.

After garnering attention on the UK underground music scene via his Wicked Skengman series of freestyles over classic grime beats, Stormzy released his debut EP Dreamers Disease independently in July 2014. This is important as he is an independent artist and was not mainstream at this time which is different to his current musical status.

On 22 October, Stormzy won Best Grime Act at the MOBO awards. Later that month he became the first unsigned rapper to appear on Later with Jools Holland performing the song "Not That Deep" from Dreamers Disease. By promoting himself on this platform he was able to target a larger audience.

In November 2014, Stormzy collaborated with rapper Chip and Shalo on the track "I'm Fine", also appearing in a video for the song. The track is part of Chip's upcoming Believe & Achieveproject.

On 7 January 2015, Stormzy came number 3 in the BBC Introducing top 5 on Radio 1. 

In March 2015 he released the single "Know Me From", which entered the UK Singles Chart at number 49. In September 2015, he released a final instalment to his "WickedSkengMan" freestyle series, "WickedSkengMan 4", onto iTunes, along with a studio version of his "Shut Up" freestyle over XTC's Functions On The Low instrumental.

The track debuted at number 18 on the UK chart dated 24 September, becoming Stormzy's first top 40 hit and the first ever freestyle to reach the top 40 in the United Kingdom highlighting his popularity and audience appeal!

On 12 December 2015, Stormzy performed "Shut Up" during British heavyweight boxer Anthony Joshua's ring-walk for his fight versus Dillian Whyte. Originally, "Shut Up", released as part of the "WickedSkengMan 4" single EP in September 2015, charted at number 59. Since the performance, it began climbing up the iTunes chart and into the top 40. 

As a result, Stormzy launched a Christmas number 1 campaign to get the song to number 1.It generated a large amount of support which made it enter the top 10 of the UK Singles Chart on 18 December 2015 at number 8, a week prior to the Christmas number 1 week, succeeding the chart position of "WickedSkengMan 4". It has become Stormzy's highest-charting single. 

In Apr 25, 2016 Stormzy dropped "Scary" freestyle which is also the first track of his new album. He has announced on his backstage interview with Tim Westwood that the new album will come out in around summer.

https://www.youtube.com/watch?v=ic7cx6LLOn4&safe=active

History Of Hip Hop

Hip Hop began in the 1970`s in an underground suburban in New York called "The Bronx". It focused on emceeing (MCing), break dancing, graffiti or house parties, Jamaican born DJ Clive "Kool Herc" Campbell was highly influential in the pioneering stage of hip hop music. Hip Hop was developed by young black african teenagers rapping and playing their songs at house parties

What Does Music Mean To Me?

Music Means a lot to me as a child i was brought up listening to Gospel songs with Mum and Brother, so Music does mean a lot to me, whichever genre i listen to as long as its got a nice beat and a catchy chorus i will listen to it, i even listen to music whenever i do my school work, even listening to it now in fact. Music is so important to me that without it i will not do my homework without listening to it, i would rather spend 3 hours listening to music and doing my homework than do thirty minutes of work without headphones and music. Overall music does mean a lot to me

Questions For Jamie Thraves

1. Why did you go into this line of work?
2. How hard is it to get into the directing industry
3.What is your favourite music video you have created
4.What would you advice for a young man like myself going into media
5.What program did you used to create a music video
6.How hard is it to create a music video
7.How long does a music video take
8.What age were you when you realised you wanted to go into this
9.How hard is to get the artist to lip sync
10.How much money is needed to make a music video

Genre In Music

A music genre is a conventional category that identifies some piece of music that belongs to a shared tradition or set of conventions. It is to be distinguished from musical form and musical style, although in practice these terms are sometimes used interchangeably.
There are different types of genre but i will only talk about the 4 that i really like.
- Grime
- Jazz
- Drill
- Gospel

Grime- Grime genre originally comes from the streets from East London and gone around to the whole of England as a popular way of music it has turned into a culture however the police are trying to cut down the culture of grime music because of the violence that comes from it, there have been a number of deaths that have come from Music videos of Grime music making it a moral panic for society.
An Example of Grime Music Video
These Are From The Streets Of Ilford, Los Ft Ace- How Many Man 

Jazz- Jazz is a type of of music black African american origin which emerged at the beginning of the 20th century characterised by improvisation, syncopation and usually a regular forceful rhythm. Brass and woodwind instruments and piano are usually associated with Jazz although a guitar and occasionally a violin is used, styles include Dixieland, swing, bebop and free jazz
 An Example of Jazz Music Video
Jazz Music Video, Simply Falling- Iyeoka

Drill- Drill music is originally from the streets of Chicago which the people there call "Chiraq" because the death rate there is more than the death rate in Iraq which is nothing to be proud off but they see it as a big achievement so they turn their words into violent rap talking about the people they have killed and the so called "snitches" in other areas of Chicago however the States is having the same problem as the UK are the violence are increasing in a vast manner, more deaths and homicides have increased since Drill music stared in Chicago
Drill Music Chicago, Chief Keef - Love Sosa

Gospel - Gospel music is now a popularised form of impassioned rhythmic, spiritual music rooted in the solo and responsive church singing of rural blacks in the American South, central to the development of rhythm and blues and of soul music
Gospel Music, Don Moen - Worship Songs