Andrew Goodwin Theory

Goodwin theory states that there are 5 key aspects to a music video

. Through through (seeing what the lyrics mean in your head)
. The relationship between the song and of the visuals
. Narrative and performance of the song
. Technical aspect of a music video
. Star image(Protagonist), lots of camera shots making him or her the centre of attention

Star Image
 Start image is something that has always been important not only in music videos but also films TV shows,etc. However in terms of music videos it is extremely vital, an audience desires someone they can look up to and aspire to be like and the star image for many people fulfils this role for example Eamon Holmes. Meta narratives has an important part to play in all music video productions processes.

Narrative and Performance
Songs alone in Goodwins theory fail to us the complete narrative. Although we get the general gist of what is happening it limits our capability top understand. Goodwin explains in his theory that music videos should ignore common narratives, music videos should ignore common narratives, music videos should avoid complete repeat ability.
Narrative and Performance work coherently allowing the audience to watch the same video over and over and still find interest while watching it so the audience do not get bored. The artist who is acting as both the narrator and the participant helps raise the levels of authenticity, however the lip sync and other mimed actions remain at the heart of music videos. The audience have an urge and desire to believe that this is real

Technical Aspects Of The Music Video
 Technical aspects of a music video are extremely important and help the music video together through by using different camera techniques such as, movement different angles, mis-en-scene, editing, sound, editing etc.
Lighting and colour help the mood continue to set and stay constant without the music video. In order for a music video to intrigue and audience it needs to look authentic and professional all of the camera work helps this happen usually oblivious to the audience.

Relation Of Visuals To Song
In terms of music videos there are usually three ways they are portrayed. Music video creators could use a set of images to insinuate a specific meaning of lyrics and genre. This is one of the most common ways music videos are created, music videos like this are also referred to as repeatablility. The meanings and effects of music videos are constanly being manipulated and shown through the video which is usually drummed into our vision, Music videos like this are usually where the meaning of the song is completely ignored