List Of Conventions For Music Video

Our Music video is going to be a pop music video however we will contrast from the original conventions of the music video, a normal pop music video would convey through the video dressing and setting, a pop genre song is thew only song that can go on for longer than 3 minutes long up to 5 minutes and it is should always try to have a consistent beat, pop magazines and poster are normally filled with colourful drawings and bold writing to bring out the happiness in the song. However our music video on the other hand seems to contrast with a lot of the normal conventions being involved with the pop genre for example our dress code and costumes and make up are not colourful at all the main artist Kay is dressed in All Black contrasting from the convention of make up and costume, our poster is a simple picture of Kay walking near the London eye, also not following the convention of what is expected in a pop music video as the posters are meant to be colourful and eye catching to the audience although we did follow most of the other conventions such as the time structure, the target audience and the consistency of the beat and a lot more, we just decided to add a bit of tragedy into our pop convention