Concept music videos usually have no story line and have no relation with the lyrical content of the song. The video usually has no concept, no plot to follow. It is interpretative and could have no Polysomic ending therefore leaving up to the audience to decide. It is usually the most remembered by the audience due to its uniqueness and creativity. Concept music videos are often symbolic, there is often lots of symbols to build up a meaning, lots of montage of clips and images, lighten is often used to suggest a mood, pace to represent emotions meaning, pictures often support and contradict lyrical meanings.
However the biggest disadvantages of such music videos could be that sometimes as being too random they could not simply be understood by the audience moreover by not featuring the artist in it, however the artist would not able to promote he`s identity.
Take Care By Rihanna is a very good example of this in the music video you can see a dancer, a fish, and a bird flying, a bull dodging arrows, trees on fire and Drakes body disintegrating
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