1970s- In the UK the importance of Tops of the Pops to promote a single created an environment of innovation and competition amongst band bands and record label as the shows producers placed strict limits on the number of videos it would use, therefore a good video would increase a songs sales
1975s- Classical Rhapsody was the first ever music video by the rock band Queen written by Bruce Gower, it was segmented in three different parts, a solo, Ballard and hard rock section. It was the most expensive piece of arts at its time and has the most elaborate music recording in the history of music.
1980-90- Michael Jackson and Madonna introduced the technique of performance based music videos, their videos were often choreographed and coordinated.
2002-2007- In 2002 Avil made her debut with her album "Lets Go" which earned her a title of best pop punk artist and she earned the reputation of stater punk persona, whereas Rihanna "Umbrella" which featured rap by Jay Z. The song earned them a Grammy award for best Rap.
2010-2011- The song "Love the way you lie" is a mid tempo romantic ballad by Eminem with Eminem rapping the verse while the chorus is done by Rihanna
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